Magic Memories are an international success story for guest photography in attractions across the world.
Their Australian challenge - Design and install 4 different retail and display spaces for 3 different attraction brands across 2 cities with 1 system in the same month. Must withstand impacts by falling people, durable in damp and extreme temperatures, easily re-branded, adaptable for peak/off peak demands, and reconfigurable to any new layout later with simple tools.
Our customisation of an exhibition profile provided unique multi-capacity product display walls, graphic billboards, lighting, interactive displays and storage spaces with lockable doors. Custom POS joinery units concealed a variety of different equipment set-ups in a stand-alone pod. All movable. All built to stand the toughest of treatment. All delivered on time and under budget.
With money saved, we provided a hero feature for each site to further excite guests at the purchase point. E.g. The Sydney Aquarium received a giant inflatable octopus and The Sydney Tower Eye received an interactive totem and floor map which staff use to direct guests to the other nearby Merlin attractions further increasing sales from the audience. Win-win.
Sydney Tower Eye
1.-2. Entry & exit views
3. Floor Plan
4. Elevation
5. Hero Totem interactive feature
Sydney Aquarium
6. Entry view
7. View within space
8. 3D visual
9. POS unit
Melbourne Aquarium
10. Entry view
11. Graphic proof
Madame Tussauds
12. Entry view
13. Exit view
14. Concept floor plan
15. Installation crew
