Our stage set celebrating UOB’s 80th Anniversary showcased this proudly Singaporean financial success story at the highest level. With a key address by the Prime Minister of Singapore, on their auspicious 8th decade anniversary, our design embraced the room in a giant ribbon device that was both stunningly grand and elegantly simple.
One of the top 100 banks in the world, and top 3 in South East Asia, this is a bank that endures through savvy innovation and deep respect. Hosted in Marina Bay Sands Grand Ballroom, 1500 VIP guests were treated to surprises including an orchestra revealed after the speeches topped by a hit-studded set from Rock‘n’Roll Legend, Paul Anka.
Unifying technical requirements of projection screens and surprise reveals into a sweeping dynamic form , the ribbon allowed the bank’s story to be told in ever-more impressive moments with a confident sophisticated statement.
Produced by Luminous Experiential MSL Group
